When engaging with brands, digital consumers have two key expectations - frictionless user experience across all devices and data privacy. With a massive volume of consumer data and transactions, businesses face a critical question: How to effectively collect, store, and manage this data to personalize interactions while upholding the highest privacy standards?
Consumer Identity and Access Management (CIAM) is how organizations provide consumers access to their digital assets and govern, collect, analyze, and securely store data for those users. CIAM is the juncture of security, customer experience, and analytics. With Aujas Cybersecurity's Consumer Identity & Access Management (CIAM) services, you can deliver enhanced security, seamless user experiences, and compliance assurance while maintaining data integrity and operational efficiency.
Enabling users to self-service their profiles by integrating with social login systems, automated identity validation, and progressive onboarding.
Providing optimized solutions for managing multiple identities from disparate sources, adding new apps, and setting fraud prevention policies.
Providing solutions for large-scale user populations with adaptive authentication, access control for microservices, cloud federation, and cloud-centric IAM.
Balancing digital user experience with self-service consent management, profiling, and authentication based on interaction type.
Integrating CIAM with CRM and analytics for a deeper understanding of customer behavior and the provision of personalized experiences across channels
Reduced risk of data breaches through rigorous identity verification and permission- based access control.
Swift compliance with international privacy and data protection laws (GDPR, SOX, PCI-DSS, CCPA, etc.) to build customer trust.
Enhanced customer experience and loyalty with self-service account management, single sign-on access to multiple services, and easy onboarding processes
Integrating social media with CIAM streamlines customer access by allowing users to log in with existing social media accounts. This removes the need for separate credentials, simplifying registration and login.
This CIAM Solution Brief delves into the challenges of managing customer identities and understanding customer behavior across digital channels. It explores how our comprehensive solution streamlines user onboarding, access control, and security while also incorporating customer behavior analytics to foster trust, loyalty, and a more personalized customer experience.
